What excatly is a Logo...? The definition says 'it should be able to project your company?s image and integrity'. In other words it's your first Brand Ambassador. Logo basically has to be a memory trigger. It should possess a 'look and feel' which should not be lost when reproduced on different objects. Whether your company belongs to Consumer or Industrial goods, Hospitality industry, Services industry, Education, Religion, Travel and Tourism Industry, Estate and Property etc., your logo design should contain all the required elements which projects your company's image and integrity.